Although I think about to wear only black, white and grey clothes in the future, collections like ones of MSGM let me consider it. I fell in love with the patterns and the perfectly matched vision of the fall winter 2012 looks, styled by Paolo Zagoreo.
The collection is very energetic and arty. Characteristics like those are explained by the background of MSGM designer Massimo Giorgetti. He started his fashion career as a DJ in Milan, whose passion has always been mixing – before music and now textiles. Within 4 years his label grew up to a big company whose creations are now distributed in over 280 retailers worldwide, for example Luisa Via Roma in Florence, Harvey Nichols in London, 10 Corso Como in Seoul as well as Antonia in Milan and Browns in London.
Campaign: Art Director Luca Finotti